Electrolux Design Lab 2010 - The 2nd Space Age

Electrolux Design Lab 2010 - The 2^nd Space Age

To boldly use what no man has used before - the design competition that spawned DustMate Shoes and the FlatShare fridge announces 2010 theme.

Electrolux Design Lab 2010 invites design students to compete for a six-month paid internship and prize money by submitting ideas that consider shrinking domestic spaces. The brief specifically seeks solutions that  address how people will prepare and store food, wash clothes, and do dishes in the homes of 2050, when 74%* of the global population are predicted to live in an urban environment. 

“Now in its eight year, Electrolux Design Lab offers the designers of tomorrow an opportunity to test themselves and gain valuable insight in to the world of commercial product design” says Henrik Otto, SVP of Global Design at Electrolux. “This year we’re looking for concepts that consider the way we use domestic space. The ideas need to be green, adaptive to time and space and allow for individualization.”

September finals in London

Eight finalists will be invited to participate in the final event in London to present their entries to a jury of expert designers. The jury will consider entries based on intuitive design, innovation and consumer insight when awarding the first prize of a six-month paid internship at an Electrolux global design centre and 5,000 Euros. A second prize of 3,000 Euros and third prize of 2,000 Euros are also on offer.

Deadline for entry is May 1, 2010 via the Electrolux Design Lab website: www.electroluxdesignlab.com

About the Electrolux Group Electrolux is a global leader in home appliances and appliances for professional use, selling more than 40 million products to customers in 150 countries every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, Eureka and Frigidaire. In 2009, Electrolux had sales of SEK 109 billion and 51,000 employees.

For more information, visit http://www.electrolux.com/press